Instagram’s popularity has increased worldwide, as is the case in Spain. The frequency of Instagram usage has increased since this photo and video-sharing platform has brought new and realistic features for users.
The rise has been majorly noted between the age group 13 to 25 years; although Spain has restrictions on Instagram usage by people of age 13 and above, people in Spain have reported that they use Instagram more than once daily.
Instagram Usage Frequency in Spain
According to the reports of early 2023, the number of people using Instagram in a day has experienced a slight decline according to the statistics of 2022. As many as 21.90 million people are active users on Instagram in a day during early 2023. These numbers were more in 2022 when 22.85 million people used Instagram during their leisure time.
The figures laid out by Meta advertising suggest that Instagram’s ad reach in Spain is as much as 46.1 percent of the total population during the initial months of 2023. Spain has imposed restrictions on the use of Instagram by users above the age of 13. This shows that 52% of “Eligible Users” used Instagram in Spain in 2023.
The gender-wise ratio of Instagram usage in Spain is higher in females than males. Accordingly, in early 2023, 53.8 percent of Instagram’s ad audience in Spain was female, and 46.2 percent was male. In 2023, Instagram’s ad reach in Spain was 48.5 percent compared to the local internet user base.
Instagram User Growth in Spain
The frequency of Instagram usage in Spain has substantially increased between the years 2015 to 2022. However, in the initial months of 2023, there has been a decline in the number of Instagram users in Spain, as shown by Meta’s planning tools. Instagram’s potential ad reach in Spain declined by 950K between 2022 and 2023.
The number of active users on Instagram in Spain has decreased in 2023 so far. Also, the size of Instagram’s ad audience in Spain has declined by -3.3 percent (750 thousand) between the last months of 2022 and the starting months of 2023. However, changes in the ad reach have little to do with the number of active users on a platform.
Instagram Usage in Spain from 2019 to 2023
The growth and popularity of Instagram have been increasing substantially in the past decade. While Instagram was earlier used solely as a way to share audio, videos and texts, with the recent updates, Instagram has well-emerged as a platform to make an impressive revenue by creating quality content and reels conveniently.
As a result, the frequency of Instagram usage in Spain has increased amongst people of different age groups. However, these numbers saw a decline during the early months of 2023. The active users on Instagram include more females than males. Following is comparative data to know the Instagram usage frequency in Spain from 2019 to 2023.
| Year | Active Users (in millions) |
| 2019 | 16 |
| 2020 | 20 |
| 2021 | 24 |
| 2022 | 23 |
| 2023 | 22 |
Which Countries Have the Most Instagram Users?
The use of Instagram as a social networking platform, as a source of expanding business and as a way of earning revenue is being made by people worldwide. Users across the world are actively involved in using Instagram for various purposes. Following is a list of the top 10 countries with the most Instagram users in 2023.
1. On the top of the list is India, with 229.6 million active users on Instagram.
2. The United States of America comes in second position. It has 143.4 million Instagram users.
3. On number 3, we have Brazil. Brazil has 113.5 million active Instagram users as of 2023.
4. The fall in the number of active users on Instagram begins from number 4. Indonesia stands at number 4 and has 89.2 million active users on Instagram.
5. Turkey has 48.7 million users using Instagram as of 2023.
6. As of 2023, Japan stands at the 6th number. The country has 45.7 million users on Instagram.
7. On number 7 in Mexico. According to reports, Mexico has 36.7 million users on Instagram in the early months of 2023.
8. The United Kingdom stands in 8th place. There are 28.8 million active users on Instagram from the United Kingdom.
9. In 9th position is Germany. Germany has 27.5 million active users on Instagram.
10. Italy holds the last position. It has 26.2 million users on Instagram of different age groups.
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Conclusion
The instagram usage frequency in spain has declined during the initial months of 2023 by 950 thousand people. Spain experienced continuous growth in the number of active Instagram users from 2019 to 2022. The females using Instagram in Spain are more in comparison to the males. Moreover, it is the people in their 20s who use Instagram more in Spain in comparison to those in their 30s.